You may think of Facebook as a place to share photos and catch up with friends, but it can actually be a powerful marketing tool. These days, more and more people are using Facebook to reach potential clients and customers. However, as with all tools, it’s important to know how to use it well. Here are some tips that’ll help you do just that.
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.
Reach out to the friends of your subscribers by encouraging them to share your content. You could for instance ask subscribers to share your updates to receive a coupon code or focus on sharing entertaining content your subscribers will want to send to their friends. Keep track of which strategies work best.
Post something every day on your Facebook page. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting things from around the web. The more active you are, the more opportunity there is for people to see your page.
Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t make every post an ad, though.
You should choose a strong argument to convince customers to subscribe to your social media updates. People need to see a value in joining your Facebook marketing campaign. You could for instance offer a small immediate discount to the customers who subscribe to your Facebook campaign before completing an order.
You should post videos regularly on Facebook. A video should be much easier to notice than a text update and can be used to share a lot of information with your audience. If you cannot find quality videos your audience will be interested in, consider launching your own video blog.
When using Facebook for marketing purposes, always maintain a high degree of professionalism. No matter how much you’d like to respond with an emotional viewpoint to customers, it’s always best to keep your personal opinion out of it. Act the same way you would if the customer were right there in your office.
You shouldn’t underestimate the power of Facebook. It has a massive userbase, and its potential is huge. Now that you’ve read this article, you know what you can do to get the most out of Facebook. As long as you take advantage of this advice, you’ll be able to make Facebook work for you.